Social media calculator: How much of your life is spent on social media?
Summary
Social Media Day is celebrated on June 30 each year to recognize the role of social media in communication. Over 5.6 billion people, or more than two-thirds of the world population, use social media daily, spending an average of almost two hours and 40 minutes per day on these platforms. Some countries have started setting age limits to restrict children's access to social media to protect their well-being.Key Facts
- Social Media Day was created in 2010 by the website Mashable.
- There are 5.66 billion social media users worldwide in 2025, about 68% of the global population.
- Users spend an average of 18 hours and 36 minutes online per week on social media.
- East Asia has the highest social media use at 88.1% of its population; Central Africa has the lowest at 12.1%.
- Facebook is the most popular social media platform with 3.07 billion monthly active users.
- Instagram and WhatsApp each have about 3 billion monthly active users; YouTube has 2.58 billion; TikTok has nearly 2 billion.
- Some countries like Australia, Indonesia, Brazil, Turkiye, and the UK are introducing laws banning or limiting social media use for children under 15 or 16 years old.
- The EU is considering rules to protect children from addictive features like infinite scroll and autoplay on social media.
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