Can the World Cup's viral stars turn social media fame into fortunes?
Summary
Goalkeeper Vozinha from Cape Verde became very popular on social media after his strong performance in a World Cup match against Spain, gaining millions of Instagram followers. Other lesser-known players like New Zealand’s Tim Payne also experienced rapid follower growth through social media and influencer support. Experts say such social media fame can lead to money-making opportunities but may not last long after the tournament.Key Facts
- Vozinha gained over 17 million Instagram followers after a 0-0 World Cup match against Spain.
- Vozinha’s follower count surpassed that of well-known athletes like NFL star Tom Brady.
- Tim Payne, a New Zealand defender, increased his Instagram followers from 5,000 to nearly 6 million with help from an Argentine influencer.
- Social media followers can lead to high-paid brand deals and personal sponsorships for athletes.
- Viral moments during games now attract more attention than full game performances.
- Experts warn that the social media fame of lesser-known players may fade quickly after the World Cup ends.
- Famous players like Messi, Ronaldo, and Neymar have long-term career and endorsement opportunities beyond their playing days.
- Using social media strategically can help athletes earn money and build their personal brands during their careers.
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