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Why Netflix Is Forcing Users to Add Emails to Profiles Under New Update

Why Netflix Is Forcing Users to Add Emails to Profiles Under New Update

Summary

Netflix is requiring users to link each adult profile on their account to a unique email address. This change aims to reduce password sharing by making each profile function more like an individual account.

Key Facts

  • Netflix users now need to add a separate email for each adult profile on their account.
  • Before, users could create multiple profiles under one email and password.
  • The update started rolling out around June 15, 2024.
  • Netflix says this allows independent sign-ins, personal verification codes, and customized settings for each profile.
  • Some users are unhappy, saying it makes switching profiles harder and adds extra steps.
  • Netflix wants to limit password and profile sharing to increase paying subscribers.
  • The change helps Netflix track individual user habits better, improving recommendations and advertising.
  • This update follows previous efforts like paid sharing plans and household location limits introduced since 2022.
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