Why Netflix Is Forcing Users to Add Emails to Profiles Under New Update
Summary
Netflix is requiring users to link each adult profile on their account to a unique email address. This change aims to reduce password sharing by making each profile function more like an individual account.Key Facts
- Netflix users now need to add a separate email for each adult profile on their account.
- Before, users could create multiple profiles under one email and password.
- The update started rolling out around June 15, 2024.
- Netflix says this allows independent sign-ins, personal verification codes, and customized settings for each profile.
- Some users are unhappy, saying it makes switching profiles harder and adds extra steps.
- Netflix wants to limit password and profile sharing to increase paying subscribers.
- The change helps Netflix track individual user habits better, improving recommendations and advertising.
- This update follows previous efforts like paid sharing plans and household location limits introduced since 2022.
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