NHS to reward people who walk 30 minutes a day
Summary
The NHS in England will start a new program to encourage people to walk about 30 minutes daily, roughly a marathon distance each month. Participants can track their walks online or with devices and earn rewards like discounts for completing the challenge.Key Facts
- The program launches early next year and is called the "marathon a month" challenge.
- Walking for 30 minutes a day adds up to about 26 miles, the length of a marathon, each month.
- People can record their walking using a website, phone, or smartwatch.
- Those who finish the challenge will get rewards, possibly including incentives and discounts.
- The NHS is funding the start, but plans to get support from businesses later.
- The challenge is designed to use "streak" motivation, where people try not to miss days, similar to habits formed with apps like Snapchat or Duolingo.
- Physical inactivity causes about one in six deaths; many adults do less than 30 minutes of moderate exercise weekly.
- The goal is to get more than 100,000 people to join and log their walking each day.
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