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California farmer and food marketer spar over who can sell white nectarines

California farmer and food marketer spar over who can sell white nectarines

Summary

A California farmer named Cesar Mora is giving away white nectarines for free after being sued by a fruit company that claims it has exclusive rights to sell this type of nectarine. The lawsuit is about whether Mora broke a contract by selling the fruit to others, with a trial scheduled soon.

Key Facts

  • Cesar Mora, a farmer in Reedley, California, is giving away free white nectarines to avoid wasting them.
  • Mora has given away more than 100,000 pounds of nectarines since the giveaway started.
  • Giumarra Brothers Fruit Co. sued Mora, claiming exclusive rights over the white nectarine variety called "Monalise."
  • Giumarra says it owns sublicensing rights for the Monalise nectarines, which are sweeter and less tart.
  • Mora faces accusations of breaking a contract by selling nectarines outside the company’s approved packers.
  • Mora has accused Giumarra of unfair and dishonest business tactics.
  • The dispute will be settled in court, with a trial set for later in July 2026.
  • The case reflects wider conflicts between individual farmers and companies holding exclusive rights to certain plant varieties.
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