New Jersey Set To Ban Surveillance Pricing: What It Means for Food Prices
Summary
New Jersey lawmakers have passed the Fair Price Protection Act to stop retailers from using shoppers’ personal data to charge different prices for the same grocery items. The bill now waits for Governor Mikie Sherrill’s signature and would ban using data collected through electronic surveillance and other sources to set individualized food prices.Key Facts
- The New Jersey Senate approved the Fair Price Protection Act by a 22-14 vote; the Assembly passed it 51-20-1.
- The bill bans retailers and grocery delivery services from using personal data to charge different prices for the same products.
- Personal data includes information gathered through electronic surveillance, biometric monitoring, and genetic data.
- The bill includes a one-year pause on new electronic shelf labels while their role in surveillance pricing is studied.
- Democrats support the bill, calling surveillance pricing a form of consumer fraud that hurts families.
- Republicans oppose the bill, warning it may end loyalty programs and personalized discounts.
- The bill allows promotions for broad groups like teachers and seniors and does not ban all discounts.
- Maryland and Connecticut have similar laws, and New York has a pending bill on this issue.
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