Summary
Macy's and Kohl's department stores have seen their stock prices rise recently. Macy's has improved sales by focusing on luxury and successful store brands, while Kohl's has increased sales by expanding coupon eligibility and brands. Both stores are showing positive signs after struggling for several years.
Key Facts
- Macy's stock increased by 20% after strong sales results.
- Kohl's stock rose by 39% over the last month due to strong earnings and sales forecasts.
- Macy's focuses on luxury brands like Bloomingdale's and Bluemercury for growth.
- Kohl's is seeing sales improvements in women's clothing and jewelry.
- Both stores are closing less profitable locations to improve overall performance.
- U.S. consumers expect to spend 5% less on holiday shopping this year, which might impact sales.
- Department stores face competition as consumers have more shopping choices.
