Summary
American Eagle's stock price rose by 25% following successful marketing collaborations with actress Sydney Sweeney and athlete Travis Kelce. The company's recent advertising campaigns and strong product offerings have increased customer interest and sales.
Key Facts
- American Eagle shares went up by 25%.
- The company highlighted collaborations with celebrities Sydney Sweeney and Travis Kelce as reasons for strong sales predictions.
- The "Great Jeans" ad with Sweeney sparked discussions about race and beauty standards.
- A clothing series tied to Kelce was released around news of his engagement to Taylor Swift.
- American Eagle's second-quarter performance was better than expected.
- The increase in customer interest and sales credited to recent ad campaigns.
- Sydney Sweeney's ad stirred both interest and controversy.
- Former President Donald Trump publicly supported Sydney Sweeney's ad.
