ITV sells media and entertainment arm to Sky for £1.6bn
Summary
ITV is selling its media and entertainment divisions to Sky for £1.6 billion. The deal includes ITV’s broadcast channels and streaming service ITVX but does not include its studio business.Key Facts
- ITV is selling its media and entertainment arms to Sky.
- The sale price is £1.6 billion.
- The deal includes ITV’s TV channels and the ITVX streaming service.
- ITV’s studio division is not part of the sale.
- Comcast, an American company that owns Sky, began talks for this takeover in November 2025.
- Sky’s CEO Dana Strong called this a major moment for British media.
- The move aims to create a strong competitor to global streaming services and YouTube in the UK.
- The UK media market is changing quickly and competition for viewers is increasing.
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