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Big brewers ‘misleading drinkers’ over craft beer credentials, says Camra

Big brewers ‘misleading drinkers’ over craft beer credentials, says Camra

Summary

The beer group Camra says large beer companies are confusing customers by calling their beers “craft” when many come from big global firms. Camra wants the government watchdog to check if these companies use unfair tactics to keep small independent brewers out of pubs and off shelves.

Key Facts

  • Camra, a beer lovers’ club, claims big brewers mislead customers about their beers being “craft.”
  • Seven of the top 10 craft beers in the UK are actually owned by four big international companies.
  • These companies sometimes own pubs or have deals to promote their own beers over smaller brewers.
  • Camra asked the Competition & Markets Authority to investigate if small breweries face unfair competition.
  • Some beers marketed as foreign are actually brewed in the UK, like Madri by Molson Coors.
  • The trade group for independent brewers now calls their beer “indie” instead of “craft” to avoid confusion.
  • Big brewers like Asahi say they clearly label who owns each beer brand.
  • Camra wants the government to support pubs and fair competition for small brewers.
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