NASCAR uses 3 of its youngest drivers for Rolling Stones collaboration
Summary
NASCAR has teamed up with the Rolling Stones to promote the band’s new album, “Foreign Tongues.” Three of NASCAR’s youngest drivers—Connor Zilisch, Carson Hocevar, and Jesse Love—starred in a music video and participated in events featuring a custom NASCAR car as a listening lounge.Key Facts
- The Rolling Stones’ 25th studio album, “Foreign Tongues,” was released recently.
- NASCAR drivers Connor Zilisch (19), Carson Hocevar (23), and Jesse Love (21) appeared in a music video for the collaboration.
- The music video shows the drivers acting like a touring rock band, including scenes on a tour bus and at a bar.
- NASCAR created a custom show car as a listening lounge for the new Rolling Stones album during events in Chicago.
- The partnership includes special merchandise with the Rolling Stones’ famous tongue and lips logo and two NASCAR-themed vinyl records of the album.
- Megan Malayter, a NASCAR executive, said the Rolling Stones have a nostalgic appeal that also attracts younger audiences.
- Garrett Mitchell, a YouTube automotive influencer called “Cleetus McFarland,” also appeared in the video.
- The collaboration is part of NASCAR’s efforts to reach younger fans while keeping longtime supporters interested.
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