The Weather Channel increases streaming subscription prices by up to $20
Summary
The Weather Channel has increased the price of its streaming subscription on smart TV apps from $3 to $5 per month, or from $30 to $50 per year. This app allows users to watch live broadcasts, access local weather forecasts, maps, and on-demand shows without a cable subscription.Key Facts
- The Weather Channel’s smart TV app is available on Android TV, Fire TV, Roku, and Samsung TVs.
- The previous subscription cost was $3 per month or $30 per year, now raised to $5 per month or $50 per year.
- The app launched in May 2022 to provide weather reporting without cable or satellite TV.
- The price increase is about 67%, the biggest hike since the app launched.
- Allen Media Group, which owns The Weather Channel, had planned a larger streaming service called The Weather Channel Plus that never launched.
- The Weather Channel app competes with free and paid weather websites and mobile apps owned by a different company.
- Running a streaming service involves challenges like app development, licensing, and customer support costs.
- The price hike comes as more people have many free or low-cost options to get weather updates.
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