Construction in Times Square Reveals Hidden Relic From 25 Years Ago
Summary
A hidden Wrigley's Spearmint billboard from 2001 was found during construction in Times Square, New York City. The sign, covered for years, shows an example of the advertising style before large digital screens took over the area.Key Facts
- The billboard is located at 1500 Broadway between West 43rd and West 44th Streets.
- It dates back to Wrigley's major advertising campaign in Times Square from 2001.
- The sign was uncovered due to recent construction work on the building's facade.
- Times Square started shifting from traditional ads to big digital LED screens around 1999-2000.
- Important early digital displays included a Sony Jumbotron in 1999 and a Nasdaq screen in 2000.
- The building is owned by Tamares Group, which has held it since 1995 and is updating signage.
- Historian experts see the sign as a glimpse into the changing advertising trends in Times Square.
- Discoveries like this serve as time capsules showing how New York’s public spaces evolved.
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