WATCH: Starbucks says it'll pay its baristas to make TikToks
Summary
Starbucks will start paying its baristas to create TikTok videos that promote the company. Baristas can earn a share of the advertising money if their videos are approved by Starbucks, beginning this summer.Key Facts
- Starbucks plans to pay baristas for making TikTok videos.
- The videos must be approved by Starbucks to qualify for payment.
- Payments come as a share of the ad revenue generated by the videos.
- This program will start in the summer of 2026.
- The initiative aims to engage baristas in promoting the brand on social media.
- TikTok is a popular video-sharing platform used for marketing and entertainment.
- Starbucks is exploring new ways to connect with customers through digital content.
- This effort reflects a growing trend of companies using employee-created content for promotion.
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