FOX May Earn $450M From World Cup Hydration Breaks: Report
Summary
FOX is making a lot of money from extra advertising during hydration breaks at the 2026 FIFA World Cup. These breaks, which happen twice every game, allow FOX to sell more ad time and could bring in about $450 million in total revenue.Key Facts
- FIFA added two hydration breaks per match, one about 22 minutes into each half.
- The breaks occur regardless of the match environment or temperature.
- FOX bought the broadcast rights for the World Cup at $485 million.
- FOX sells extra commercials during these hydration breaks, earning about $200 million in the group stage alone.
- Total revenue from hydration break ads could reach $450 million by the end of the event.
- The World Cup final is set for July 19, 2026, at MetLife Stadium.
- Popular artists like BTS, Justin Bieber, Madonna, and Shakira will perform during the halftime show.
- The remaining teams competing include Argentina, Belgium, England, France, Norway, Morocco, Spain, and Switzerland.
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