Has your area gone football-mad? We've mapped World Cup viewing
Summary
The BBC analyzed World Cup viewing data on its iPlayer streaming service to find which parts of the UK watched the tournament the most from June 11 to July 7. London led with the highest interest, while other cities like Manchester and Birmingham also showed strong viewership. Viewing habits changed based on the teams playing, match times, and fans’ connection to players and clubs.Key Facts
- About 64% of UK BBC iPlayer users watched World Cup content; in top areas like Southall and East London, nearly 80% did.
- London dominated with 13 of the top 14 areas for World Cup streaming.
- Outside London, Manchester was the highest-ranked city for World Cup viewing.
- Scottish viewers were less likely to watch England’s matches, and English viewers paid less attention to Scotland’s matches.
- England’s 3-2 win over Mexico at 2 a.m. BST broke records for a live broadcast at that time, but some London areas watched less live than other parts of the country.
- Matches featuring famous players like Mbappé, Ronaldo, and Messi, and games played at convenient times (like early evening) drew larger audiences.
- Smaller nations’ matches with late kick-off times had the lowest viewership.
- Local club fans tended to watch matches featuring players from their favorite teams, for example, people in Manchester watched games with Manchester United and Manchester City players closely.
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