Survey: Latino voters' political divide is becoming an identity divide
Summary
A new Pew Research Center report shows Latino voters are divided not just by politics but by how they see their Latino identity in the U.S. Latino Trump supporters tend to feel less connected to their ethnic background, while Latino voters for Kamala Harris see their ethnicity as more important to their lives and politics.Key Facts
- 57% of Latino voters who backed President Trump in 2024 say Latino issues affect their lives "not too much" or "not at all."
- 75% of Latino voters who supported Kamala Harris say Latino issues affect their lives a great deal or a fair amount.
- 60% of Latino Trump voters rarely feel responsible for supporting other Latinos, compared to only 20% of Harris voters feeling the same.
- Nearly half of Hispanic voters supported President Trump in 2024, the strongest GOP showing since 1960.
- Hispanic Trump voters are twice as likely to identify simply as "American" (43%) than Harris voters (22%).
- Harris voters often use combined identity labels like "Mexican American," with 54% doing so.
- About one-third of Hispanic adults report experiencing discrimination due to their ethnicity in the past year.
- Only 1% of Hispanics prefer the terms "Latinx" or "Latine," with most preferring "Hispanic" or "Latino."
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