Major Conference Sells Naming Rights to Energy Drink
Summary
The Big 12 college sports conference has signed a deal with Monster Energy drinks to sell its naming rights. The partnership will bring about $20 million each year and will include Monster logos on team patches and playing surfaces.Key Facts
- The Big 12 Conference partnered with Monster Energy drinks.
- The deal is worth about $20 million per year.
- Schools in the conference get about $1 million each from this partnership.
- The conference football and basketball seasons will be called "Monster Energy Big 12 Football" and "Monster Energy Big 12 Basketball."
- Team patches and courts/fields will show both Big 12 and Monster logos.
- Teams can still sell their own jersey patches, except to competing energy drink brands.
- The Big 12 Commissioner Brett Yormark said the deal helps grow the conference’s commercial business and reach new fans.
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