'Cool in 90 seconds' - the fake portable air conditioners sweeping the internet
Summary
Online ads in the UK are promoting small, portable air conditioners that claim to cool rooms quickly and efficiently. The Advertising Standards Agency says these claims are often false, and testing showed the products are usually ineffective, sometimes just simple fans.Key Facts
- Ads appear on Facebook, YouTube, and other platforms, claiming these portable air conditioners cool rooms in 90 seconds.
- The Advertising Standards Agency (ASA) warns many ads make unrealistic claims and use fake customer reviews.
- Devices tested by a YouTuber cost about £70 but worked no better than a cheap fan.
- Some ads use AI-generated images to make products look more advanced.
- These devices are often “swamp coolers” that work poorly in humid climates like the UK’s.
- The ASA advises consumers to be cautious of products that promise fast cooling, have poor grammar in ads, or feature too-good-to-be-true reviews.
- People can report suspicious ads to the ASA for investigation.
- The ASA monitors these ads and can ban them, but it cannot fine advertisers directly.
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