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In any language: English speakers are tuning into World Cup broadcasts in Spanish

In any language: English speakers are tuning into World Cup broadcasts in Spanish

Summary

Many English-speaking soccer fans in the U.S. are choosing to watch World Cup games on Spanish-language channel Telemundo, even if they do not fully understand Spanish. They find the broadcasts more entertaining, enjoy features like fewer commercial breaks, and appreciate the famous announcer’s calls.

Key Facts

  • About 20% of the U.S. population is Hispanic, but nearly half of U.S. World Cup viewers watch some games in Spanish.
  • World Cup matches are available in English on Fox and FS1, and in Spanish on Telemundo and Universo, plus streaming on Fox One and Peacock.
  • Some viewers like Telemundo because it does not cut away for commercials during hydration breaks, unlike Fox.
  • The famous shout “¡goooooool!” by broadcaster Andrés Cantor is a popular reason for watching in Spanish.
  • Some English speakers watch Spanish broadcasts to learn or practice the language while still following the game.
  • Cost influences some viewers: Peacock (which carries Telemundo) is cheaper than Fox One.
  • Fans can understand the flow of the game from the announcers’ tone and excitement even if they don’t know the words.
  • Comedian Trevor Noah has also switched to Spanish feeds for his World Cup parties due to the better viewing experience without some interruptions.
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