Summary
The European Union has fined Google $3.45 billion for unfairly promoting its own advertising services over competitors'. The EU claims Google has abused its dominant market position in ad technology, affecting fair competition since 2014. Google disagrees with the ruling and plans to contest it in court.
Key Facts
- The European Union fined Google 2.95 billion euros ($3.45 billion).
- The EU accuses Google of using its power to favor its own ad services.
- This is the fourth time Google has been fined by the EU over competition issues.
- Google allegedly abused its market position since 2014 according to the EU.
- Google's actions were found to harm publishers, advertisers, and consumers.
- The EU has been investigating Google's ad technology practices since 2021.
- Google plans to challenge the EU's decision in court.
- This decision is part of ongoing international scrutiny and fines against Google.