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Rich Americans' Favorite Grocery Stores Revealed

Rich Americans' Favorite Grocery Stores Revealed

Summary

A recent YouGov study found that richer Americans mostly shop at Costco, while middle- and lower-income Americans prefer Walmart stores. Wealthier shoppers tend to buy groceries more often and spend more money on them compared to others.

Key Facts

  • Higher-income households earn $150,000 or more per year.
  • 11% of wealthier Americans mainly shop at Costco, compared to 5% of lower-income shoppers.
  • Walmart Supercenters are the top choice for 20% of middle- and lower-income consumers, but only 8% of richer Americans.
  • Trader Joe’s is more popular among wealthier people (5%) than others (2%).
  • Richer Americans shop more frequently: 34% shop several times a week versus 25% of lower-income shoppers.
  • 51% of higher-income households spend over $150 weekly on groceries, compared to 28% of middle- and lower-income groups.
  • Other grocery stores with notable differences include Safeway, Publix, Kroger, Aldi, and H-E-B.
  • The data was collected from June 2025 to June 2026 through YouGov’s national survey of U.S. adults.
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