Why Gen Z chilling red wine is socially acceptable, especially in the summer heat
Summary
Chilling red wine has become more popular, especially among younger people, as a way to enjoy red wine in hot weather. Wine bars and shops have noticed increased demand for chilled red wine, and some wines are now sold with labels that show when they are properly chilled.Key Facts
- A wine tasting event in Manchester served only chilled red wines, breaking the usual practice of serving red wine at room temperature.
- The owner of Cru Manchester and other wine bar owners report a big increase in customers wanting chilled red wine.
- Younger drinkers, especially Gen Z and young millennials, are driving the trend for chilled red wine.
- Online searches and supermarket products for chilled red wine have increased recently.
- Chilled red wine is seen as more refreshing and lighter, especially in hot weather.
- People often start drinking chilled reds after trying them on holiday in warmer countries.
- Experts advise drinking alcohol moderately and staying hydrated in hot weather.
- It is recommended to chill red wine in the fridge for 20 minutes to an hour before serving.
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