The $8.5B Kids’ Wellness Market Is Creating a New Gen of Mobile Franchises
Summary
The global kids’ fitness market is worth about $8.5 billion and is growing as more families and schools focus on children’s physical health and development. Mobile fitness programs, like those from Creative Kids Movement Network, bring activities such as dance and yoga directly to schools and daycares, helping children stay active without added travel or scheduling challenges for parents.Key Facts
- The kids’ fitness market is valued at around $8.5 billion globally.
- Growth is driven by school-based programs, which make up 38% of market growth.
- Dual-income families create 30% of the demand for convenient fitness options.
- Mobile franchises offer fitness directly at schools and daycares, reducing scheduling and transportation issues.
- Creative Kids Movement Network provides dance, yoga, and fitness classes on location for young children.
- The company started in 1998, founded by Kate DeBiase, who moved from corporate work to focus on child wellness.
- Programs support physical coordination, creativity, confidence, and social skills for kids.
- Alex DeBiase joined the business to help grow operations and expand partnerships.
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