There’s a Car Company for Poets, Misfits and Dreamers
Summary
Lynk & Co is a car brand created by a European-Chinese team under Geely Auto Group. It targets creative, independent-minded customers and collects real-time feedback through an app to improve its cars quickly.Key Facts
- Lynk & Co is part of Geely Auto Group, which also owns Volvo and Polestar.
- The brand combines European and Chinese engineering with design from Gothenburg, Sweden.
- Most sales happen in China, but the company has expanded to 23 countries, including several in Europe and Asia.
- Lynk & Co has about 30,000 cars on the road in the Netherlands and sells 300,000-350,000 vehicles globally each year.
- Their typical customers are described as creative people like poets, dreamers, and musicians.
- The cars feature the Co:LAB app, allowing owners to send feedback and suggestions directly to the company.
- The company receives daily messages from customers about car features and quickly uses this information to improve designs.
- Common feedback includes requests to adjust indicator noise, change clock placement, add apps showing power use, and add games for electric driving range.
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