Summary
Milda Mitkutė started Vinted after realizing she had too many clothes for her new, smaller apartment. By creating a website to sell her clothing, Mitkutė and her friend Justas Janauskas launched what became a successful online marketplace for second-hand clothes. Vinted now boasts millions of users and is valued over a billion dollars.
Key Facts
- Milda Mitkutė had too many clothes to fit in her new flat, prompting her to sell them online.
- She discussed her idea with Justas Janauskas at a party in 2008.
- They conducted informal research among party guests, which supported the idea.
- Within two weeks, they developed a website called 'manodrabužiai'.
- An initial oversight left out a "buy" button, but it was quickly fixed.
- Milda sold 40 items in the first week of the website’s launch.
- The website's success led to media interviews and expansion to Germany under the name 'kleiderkreisel'.
- Vinted is now a billion-dollar company with millions of users in the UK and worldwide.
