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WATCH:  How stores are luring shoppers with 'Skelly' and other spooky items earlier than ever

WATCH: How stores are luring shoppers with 'Skelly' and other spooky items earlier than ever

Summary

Stores are starting to sell Halloween decorations and items much earlier than before, with some showing their spooky products as early as July. ABC News gave a sneak peek of one retailer's Halloween collection for 2026.

Key Facts

  • Retailers are introducing Halloween merchandise months earlier than usual.
  • Some stores start showing Halloween items as early as mid-July.
  • The spooky items include things like "Skelly," a themed decoration.
  • ABC News reporter Sam Champion got an exclusive look at one store’s Halloween collection for 2026.
  • This early release aims to attract shoppers sooner in the year.
  • Halloween products are becoming a larger part of early seasonal sales strategies.
  • The trend reflects how retailers try to boost sales by appealing to customers earlier.
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