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European Athletics moves to curb on-screen sexualisation of female athletes

European Athletics moves to curb on-screen sexualisation of female athletes

Summary

European Athletics and the European Broadcasting Union have created new filming rules to stop videos from showing female athletes in a sexual way. The rules tell camera teams to focus on the sport and avoid shots that might make athletes feel uncomfortable or distract from their performance.

Key Facts

  • The guidelines are called “Raising the Bar” and aim to prevent sexualisation of female athletes on screen.
  • Broadcasters are asked to avoid close-ups of body parts, low-angle shots from behind or below, and unnecessary slow-motion replays.
  • The goal is to keep coverage focused on athletes’ skills and to stop footage from being shared wrongly online.
  • Camera teams should use wider angles that show full athlete movement and highlight technique.
  • Examples in the guidelines show good and bad camera angles for events like high jump, long jump, and running.
  • The guidelines suggest using aerial views and educational graphics to explain the sport better.
  • The document encourages respectful coverage of emotions and celebrations by athletes.
  • This initiative responds to concerns that certain filming styles harm the way viewers see female athletes and support unfair stereotypes.
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