Celebrity influencers paid up to £1m to advertise deodorant on Instagram
Summary
A natural deodorant company called Wild spends millions of pounds on Instagram influencer marketing to sell its products. They work with well-known people like tennis player Emma Raducanu and TV personality Stacey Solomon, paying some influencers up to £1 million for campaigns.Key Facts
- Wild is a natural deodorant brand that uses refillable packaging.
- The company was bought by Unilever last year.
- Wild’s annual budget for influencer marketing is nearly £10 million and may double next year.
- Top celebrities like Emma Raducanu can be paid about £1 million to be brand ambassadors.
- Influencers may earn from £2,000 to £50,000 for a single Instagram post.
- Wild employs over 20 people to manage influencer partnerships.
- Influencer marketing is preferred because followers trust influencers more than traditional ads.
- Authenticity is important; influencers usually promote products that match their personal brand or interests.
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