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OnePlus ends phone releases in US and Europe, further reducing smartphone choice

OnePlus ends phone releases in US and Europe, further reducing smartphone choice

Summary

OnePlus announced it will stop releasing new phones in North America and Europe, focusing only on India and China for future launches. Existing OnePlus phones in these regions will still get software updates, but will switch from OxygenOS to Oppo’s ColorOS with the next Android update.

Key Facts

  • OnePlus will no longer launch new phones in the US and Europe after the OnePlus 15 model in late 2025.
  • The company will continue selling current phones and support their software in these regions.
  • OnePlus devices will switch from OxygenOS to Oppo’s ColorOS starting with Android 17.
  • Future OnePlus phone releases will focus only on India and China.
  • Oppo, OnePlus’ parent company, is integrating OnePlus devices closer with its own brand and software.
  • Chinese brands like Oppo and OnePlus face challenges entering the US market due to carrier partnerships and regulations.
  • The smartphone market in the US will continue to be dominated by Apple and Samsung.
  • Rising costs for phone parts like RAM and flash storage are making phone production more expensive, influencing companies to adjust their strategies.
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