As heatwaves strike, Europeans turn to prized Chinese air-conditioner
Summary
Europe is experiencing record heatwaves this summer, causing many people to buy air-conditioners for the first time. Chinese brands like Midea have become very popular because their portable air-conditioners fit European buildings and rules.Key Facts
- Western Europe had its hottest June ever, with temperatures above 40°C (104°F) in some places.
- Many Europeans are buying the Midea PortaSplit, a portable air-conditioner designed to work with European windows.
- Historic-preservation rules in European cities often restrict installing regular air-conditioners with outdoor units.
- The Midea PortaSplit has sold out in stores and is being resold online at much higher prices.
- Sales of Chinese air-conditioner brands such as Midea, TCL Technology, and Gree have risen sharply in European countries like France, Spain, Germany, and the UK.
- Many buyers are new to air-conditioning due to the more frequent and intense heatwaves.
- Air-conditioners use a significant amount of electricity and contribute to global carbon dioxide emissions.
- The popularity of these air-conditioners reflects changing attitudes toward cooling as summers get hotter in Europe.
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