The financial winners and losers from the World Cup
Summary
The World Cup generates huge amounts of money, especially for FIFA, the organization that runs world football. While FIFA and broadcasters earn big profits from the event, fans face high costs for tickets, travel, and accommodation.Key Facts
- FIFA made a record $7.6 billion from the 2022 World Cup in Qatar and expects even more revenue from the 2026 tournament in the US, Canada, and Mexico.
- FIFA's income comes from selling TV rights, sponsorships, tickets, and licensing deals, plus a new resale marketplace charging fees.
- FIFA is planning to expand the World Cup to 48 or even 64 teams to attract more viewers and increase earnings.
- Fans paid very high prices for tickets, with some final match tickets listed officially at $32,970 and resale prices exceeding $2 million.
- Travel and other expenses, like a train ticket hike in New Jersey from $12.90 to $150, also raised costs for fans.
- Broadcasters spent large amounts to buy TV rights but expect large returns through advertising, especially with new "hydration breaks" sponsored during games.
- In the US, a 30-second World Cup ad costs between $200,000 and $750,000, making hydration break ads a new big money opportunity.
- UK viewers watching on BBC or ITV did not see hydration break ads because those channels do not run commercials.
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