Goooool v goal: English speakers flock to Telemundo for lively World Cup coverage
Summary
US viewers have two main ways to watch the 2026 World Cup: Fox Sports with English broadcasts and Telemundo with Spanish-language broadcasts on Peacock. Many English-speaking fans prefer Telemundo’s lively and less interrupted coverage, making it very popular and breaking Spanish-language viewership records.Key Facts
- Fox Sports is the only channel with English-language rights for the World Cup in the US.
- Telemundo has the Spanish-language rights and streams matches on Peacock, which costs about half as much as Fox.
- Many English-speaking fans choose to watch Telemundo’s broadcast despite it being in Spanish.
- US Hispanics are 20% of the population but Telemundo/Peacock accounts for 49% of World Cup viewers in the US so far.
- Telemundo’s Mexico-England game had 23.2 million viewers, more than Fox, setting a record for Spanish-language broadcasts in the US.
- Telemundo avoids ads during FIFA’s new hydration breaks, unlike Fox, which many fans appreciate.
- Social media fans enjoy Telemundo’s energetic commentary, especially the announcer Andrés Cantor’s long “goooool” calls.
- Telemundo’s World Cup viewership for the first 100 games is up 155% compared to 2022.
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