Bakery owner criticises ITV's The Voice over free cake request
Summary
An independent bakery owner, Rich Myers of Get Baked, criticized the TV show The Voice UK and ITV for asking his bakery to provide free cakes for their guests and judges. The show's production company apologized and said they would prevent such requests in the future.Key Facts
- The Voice UK asked Get Baked to supply cakes for free for dressing rooms and green rooms during filming.
- ITV and Lifted Entertainment said they could not pay or offer anything in return, only "exposure" from influential show participants.
- Rich Myers called the request a "kick in the teeth" and a "total disgrace."
- Get Baked has 15 years of experience and does not usually give away products for free.
- The cost of supplying cakes for one day would be about £100, enough for 20 to 25 people.
- Other independent businesses have received similar requests from large companies.
- Lifted Entertainment apologized and said the email was not in line with their usual standards.
- Steps have been taken to prevent future requests for free products from small businesses.
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