Meghan Markle's As Ever Web Traffic Has Been Falling Steadily in 2026
Summary
The number of visits to Meghan Markle's online store, As Ever, dropped by 46% in the first half of 2026, going from 268,000 visits in January to 145,000 in June. The store sells food, drink, and household items and currently only ships to the United States.Key Facts
- Meghan Markle launched the As Ever website and brand in 2025 alongside her Netflix series With Love, Meghan.
- The website sells products like jams, honey, wine, flower sprinkles, and candles.
- Visits to the site fell steadily from January to June 2026, with a total drop of about 124,000 visits per month.
- About 45% of visits in June 2026 came from the United States, the only shipping destination currently available.
- The store initially sold out quickly after its first product drop in April 2025, but supply issues delayed meeting demand until August 2025.
- No official sales or profit numbers have been released, so website visits are the main public measure of the store’s performance.
- Netflix was an early partner in As Ever but has since stepped back from this business connection.
- Meghan and Prince Harry have had mixed success with their media projects and partnerships since leaving royal duties in 2020.
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