‘What has the BBC ever done for me?’ Romesh Ranganathan reboots corporation’s 1985 licence fee plea
Summary
The BBC has released a new advertisement featuring comedian Romesh Ranganathan to encourage people to keep paying the TV licence fee. The ad is a remake of a famous 1985 BBC advert and highlights popular BBC shows and stars, aiming to show the value of the licence fee at a time when fewer people are paying it.Key Facts
- The original 1985 advert featured John Cleese asking what the BBC offers for the licence fee money.
- The new version stars Romesh Ranganathan in a pub setting with many well-known figures from BBC programs, including Chris Martin and Claudia Winkleman.
- About 90 famous faces appear in the new advert, showcasing a variety of BBC shows.
- The advert was released during the World Cup final and shared on social media.
- BBC licence fee payments have declined, with half a million fewer households paying recently.
- The advert suggests that without the licence fee, BBC programs might disappear.
- Some viewers liked the new ad, but some critics found it less impressive and similar to past ideas.
- Romesh Ranganathan expressed strong support for the BBC and said it adds a lot to people's lives despite its flaws.
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