'I made £100,000 of TikTok sales in one day': The business of live shopping
Summary
Live shopping on TikTok Shop UK is helping small businesses sell large amounts of products directly to customers through video streams. Entrepreneurs like Daisy Kelly and Manny Malik use live streams to boost sales and grow their businesses quickly by connecting directly with viewers.Key Facts
- Daisy Kelly started Glow For It in 2020, creating an eyelash serum, and now makes £6 million in sales yearly.
- Over 40% of Glow For It's sales come from TikTok Shop UK, especially through live streams.
- Daisy says one 12-hour TikTok live generated more than £100,000 in revenue.
- TikTok Shop UK reports over 6,000 livestreams daily, with sales growing more than 30% year-on-year as of June.
- Manny Malik, a halal butcher, sold £8,000 worth of meat in a 3-hour TikTok live, which usually takes days in his store.
- TikTok Shop charges sellers a 9p fee per £1 sold; this is similar to eBay's fees for marketplaces and live selling.
- Buket Sevic’s jewellery brand increased orders from 50 per month to 500 per week after starting live selling on TikTok UK.
- Live shopping platforms include TikTok, Instagram Live, YouTube Shopping, eBay Live, and Amazon Live.
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