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Nine to axe 30 jobs at the Age and SMH due to ‘extreme’ AI disruption

Nine to axe 30 jobs at the Age and SMH due to ‘extreme’ AI disruption

Summary

Nine Entertainment, a large Australian media company, plans to cut about 30 newsroom jobs at the Sydney Morning Herald and the Age due to major changes caused by artificial intelligence (AI). The company sees this as an important change to adjust to how AI is affecting news publishing and plans to retrain staff for new digital roles.

Key Facts

  • Nine Entertainment will cut around 30 jobs at the Sydney Morning Herald and the Age.
  • The job cuts are due to "extreme disruption" from AI technology in news media.
  • Some jobs will be voluntary redundancies; others will be targeted cuts.
  • The company aims to focus on digital-first, data-informed roles for the future.
  • The Australian Financial Review, owned by Nine, is less affected because it has used a paywall since 2007.
  • Nine’s digital subscription revenue dropped by 6% last year, partly because AI search results reduce news clicks.
  • In 2024, previous job cuts led to industrial action and many senior journalists leaving Nine.
  • Nine merged with Fairfax Media in 2018, which resulted in 144 jobs lost at that time.
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