Why Newcastle are changing club badge
Summary
Newcastle United plans to change their club badge for the first time since 1988. Supporters will vote on new badge designs that try to keep important traditional elements while updating the logo for modern uses.Key Facts
- Newcastle United’s current badge has not changed since 1988.
- The club says the current badge is hard to reproduce well in digital and merchandise formats.
- In May 2025, Newcastle first announced the idea to update the badge.
- The club surveyed 19,500 members and season ticket holders for their opinions.
- 84% of surveyed fans want the new badge to honor the club’s heritage, not fully change it.
- Important features for fans include the castle, seahorses, black and white shield, and ribbon.
- Eligible voters will choose their favorite new design in August during a two-week voting period.
- Some fans appreciate the club listening to them, while others worry the badge may lose meaning.
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