Could the World Cup be back in the US as soon as 2038? Absolutely
Summary
President Donald Trump has expressed strong interest in the United States hosting the World Cup again in 2038. FIFA officials have shown support for a U.S. bid, driven by record ticket sales and revenues in the current World Cup, and are eager to return the tournament to the United States quickly.Key Facts
- President Donald Trump publicly said the U.S. must host the World Cup again while he is still president.
- FIFA has quietly encouraged the U.S. to bid for the 2038 World Cup.
- FIFA’s revenue projections for this four-year cycle increased from $11 billion to $15 billion, mainly due to ticket sales and hospitality.
- Ticket and hospitality sales in the U.S. alone have surpassed $5 billion, overtaking the value of TV rights for the first time.
- Fox Sports got the 2026 U.S. English-language TV rights without a bidding process, paying $485 million, which some see as a low price given the size of the event.
- Fox is expected to earn over $1 billion from TV advertising during the 2026 World Cup, helped by new elements like hydration breaks increasing ad opportunities.
- ESPN and NBC are expected to compete for TV rights for the 2030 World Cup, and Netflix has shown interest in joining future rights auctions.
- FIFA allows a country to host the World Cup twice within 12 years under current rules, making a 2038 U.S. bid possible.
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