World Cup final draws record 62.8M U.S. viewers
Summary
The 2022 FIFA World Cup final attracted a record 62.8 million viewers in the U.S., making it the most-watched soccer broadcast in American history. Spain defeated Argentina 1-0 in extra time, and streaming services played a major role in increasing the tournament's U.S. audience.Key Facts
- The final had over 62.8 million viewers in the U.S., combining English and Spanish broadcasts.
- Fox aired the English-language broadcast, drawing nearly 39 million viewers—up 132% from 2022.
- Telemundo aired the Spanish-language broadcast, with nearly 24 million viewers—up 166% from 2022.
- Streaming services, like Fox One and Peacock, saw huge subscriber growth during the tournament.
- Nearly half of Telemundo’s World Cup audience watched via streaming, up from 30% in 2022.
- The U.S. team’s matches set multiple viewership records on both Fox and Telemundo.
- FIFA added an entertainment halftime show to appeal to a wider U.S. audience.
- FIFA plans to open bidding for 2030 World Cup U.S. media rights, likely combining English and Spanish rights.
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