How the New Bedford Whaling Museum turned a bad Google review into free marketing
Summary
The New Bedford Whaling Museum received a negative Google review calling it the "worst aquarium ever." The museum used this bad review to create free marketing and attract more visitors.Key Facts
- The New Bedford Whaling Museum got a bad review on Google.
- The review described the museum as the "worst aquarium ever."
- The museum is not an aquarium, so the review was misleading.
- Instead of removing the review, the museum used it in their marketing.
- This strategy helped the museum get more attention and visitors.
- The story was reported by CBS News journalist Tony Dokoupil.
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