Andy Burnham's plan to collaborate with social media creators
Summary
Prime Minister Andy Burnham plans to use more social media and work with online creators to share his messages. He will post casual, less polished videos on platforms like TikTok and Instagram to reach younger and harder-to-reach voters.Key Facts
- Burnham's team wants to create more authentic and spontaneous social media content.
- The focus includes collaborations with online influencers who have large followings.
- Influencers are seen as trusted voices by people who rarely watch TV or read newspapers.
- Burnham appeared on popular influencer Max Klymenko’s TikTok series about job history.
- Klymenko’s audience is mostly young adults aged 18 to 30, younger than regular TV viewers.
- Sir Mo Farah also posted videos with Burnham that reached millions on multiple platforms.
- The strategy is led by Abby Tomlinson, who managed Burnham’s digital work during his campaign.
- This approach continues a trend from previous governments to engage with online creators.
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