Inside the Democratic Party's effort to enlist social media influencers ahead of 2028
Summary
The Democratic National Committee (DNC) is expanding its program to partner with social media influencers. This effort aims to spread the party’s messages online ahead of the 2026 midterm elections and the 2028 presidential race.Key Facts
- The DNC’s "Influencer & Creative" program works with over 500 social media creators.
- Influencers involved range from about 1,000 to 10 million followers.
- Around 21% of U.S. adults regularly get news from influencers on social media.
- Young adults aged 18-29 are more likely (38%) to get news from influencers.
- The DNC provides creators with video clips and briefings from Democratic lawmakers.
- Recent briefings included talks about the Iran conflict and the Jeffrey Epstein files.
- The DNC is considering a creator-led debate for the 2028 Democratic primaries.
- There are currently no federal laws requiring influencers to disclose political payments.
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