Head of euthanasia firm dies while climbing Mount Fuji
Summary
A 58-year-old Swiss man, Bernhard Sutter, who was the head of a euthanasia company, died after losing consciousness while hiking Mount Fuji in Japan. This was the second death on the mountain since hiking season began in July, which has seen increased safety measures due to a rise in accidents and large numbers of hikers.Key Facts
- Bernhard Sutter, managing director of the euthanasia firm EXIT, died after a medical emergency on Mount Fuji during a family trip.
- He lost consciousness while hiking and was pronounced dead after being taken to the hospital.
- This was the second death since the Fuji hiking season started on July 1; a 65-year-old Japanese man also died after a fall.
- A 99-year-old Japanese woman was rescued after injuring herself and staying overnight in a mountain hut.
- Mount Fuji has become very popular but dangerous, with some hikers unprepared for the long and difficult climb.
- Authorities have introduced daily limits on climbers and fees to reduce overcrowding and improve safety.
- In 2024, there were nine deaths on Mount Fuji; there were no deaths reported in the 2025 season.
- Police advise hikers to avoid pushing themselves, consider weather and fitness, and plan hikes they can handle safely.
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