Celebrity giving is evolving: Ariana Grande’s foundation shows how
Summary
Ariana Grande has created the Brighter Days Ahead Foundation to support causes like LGBTQ+ rights, mental health, and immigrant rights. She uses her current tour to raise funds and promote local nonprofits, combining her music events with philanthropy in a new, organized way.Key Facts
- Ariana Grande founded the Brighter Days Ahead Foundation in May to focus on social causes she supports.
- The foundation supports LGBTQ+ rights, reproductive health, immigrant rights, and mental health initiatives.
- Grande previously gave money quietly and occasionally to different causes, including hospitals and transgender youth.
- She integrates fundraising into her Eternal Sunshine Tour by featuring nonprofits at each tour stop and showing their names on arena screens.
- Fans can donate to these nonprofits and enter a drawing to win concert tickets.
- Grants announced so far come from Grande’s personal donations; tour fund distributions to nonprofits have not started yet.
- Trans Lifeline, a crisis hotline for transgender people, received $125,000 from Grande’s support to expand microgrants and improve services.
- Celebrity philanthropy today benefits from social media, allowing stars to share their work directly with fans and reach large audiences.
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