Ukraine’s pivot to warehouse strikes brings war closer to ordinary Russians
Summary
Ukrainian drone strikes have targeted warehouses of Wildberries, Russia’s largest online retailer, causing large fires and destroying goods. These strikes have damaged many small Russian businesses that stored their stock there, showing a new phase of Ukraine’s attacks to disrupt everyday life in Russia during the war.Key Facts
- Ukrainian drones have attacked at least nine Wildberries warehouses in the past week across different parts of Russia.
- The strikes have killed at least nine people and destroyed goods worth about $2.2 billion.
- Wildberries is Russia’s largest e-commerce platform, popular among lower-income Russians, with over 200 warehouses.
- Most losses affect small business owners who keep their products in Wildberries warehouses, not Wildberries itself.
- Some small merchants have lost all their inventory, with very limited compensation from Wildberries.
- The warehouse fires and destruction are part of Ukraine’s strategy to hit logistics and disrupt normal life inside Russia.
- Protecting all warehouse sites from Ukrainian drone attacks is difficult due to their large number.
- Wildberries founder Tatyana Kim announced partial compensation efforts, but merchants say it covers only a small part of their losses.
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