Summary
Strongbow and Jägermeister removed certain social media ads after complaints. The Advertising Standards Authority (ASA) found these ads broke rules by implying alcohol was vital for social success or life priorities. Both companies accepted the ASA's decision and pulled the ads.
Key Facts
- Strongbow and Jägermeister pulled ads due to ASA complaints.
- The ASA said Jägermeister ads suggested alcohol was needed for a successful social event.
- Strongbow's ad showed alcohol as more important than personal relationships.
- The Strongbow ad was a parody featuring a talking cider can.
- Heineken UK owns Strongbow and removed the post, noting it was meant to entertain.
- Jägermeister ads included a phrase suggesting it was "the best night of your life."
- Mast-Jägermeister UK withdrew the ads, aligning with the ASA's judgment.
