Summary
Samantha Cameron's fashion brand Cefinn will close due to rising costs and international trading issues. The brand has been in operation for eight years and will sell off its remaining stock before shutting down.
Key Facts
- Cefinn is a fashion label founded by Samantha Cameron, wife of former UK Prime Minister David Cameron.
- The brand has been active for eight years but is closing due to financial difficulties.
- Rising costs and international trade restrictions have negatively impacted the business.
- Cefinn's online shop and physical stores will stay open temporarily to sell remaining stock.
- The brand is known for high-end women’s clothing, including trousers and floral dresses.
- The upcoming winter collection will be Cefinn's final release.
- The name "Cefinn" includes letters from the Cameron name and the initials of their children.
- Many UK fashion retailers face similar challenges with increased costs and changing consumer habits.
