Are you following brand-sponsored AI influencers?
Summary
Many AI-generated virtual influencers are appearing on social media. Brands are using these AI influencers to promote products, sometimes without clearly saying they are not real people.Key Facts
- AI influencers are digital faces created by artificial intelligence.
- These virtual influencers are growing in number on social media platforms.
- Brands hire AI influencers to advertise and sell products.
- The marketing by AI influencers can sometimes be misleading.
- Consumers may not always know these influencers are not real people.
- This trend is changing how advertising and influencer marketing work.
- CBS News has reported on this growing use of AI in advertising.
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